Business Strategy

4/5
  • Ivy League courses
  • Learn from Cornell University’s top minds
  • Globally diverse learning group
  • 8 months, 3-5 hours per week
$3,846 USD*
Key Features
  • Developed by Ivy League Professors
  • Group Discussions
  • Scored Projects
  • Self-Assessment activities
Business Strategy
  • Ivy League courses
  • Learn from Cornell University’s top minds
  • Globally diverse learning group
  • 8 months, 3-5 hours per week

Course Description

Created by Cornell University, this Business Strategy certificate will help you understand the world of business better. This flexible online certificate program addresses strategic business questions such as:

  • How do you assess the future profitability of a market?
  • Who will claim the money in that market, not just today but tomorrow?
  • What determines the economic power of different players in the supply chain, and what can firms do to increase their own power?
  • How can game theory be used to anticipate and control the actions of rivals and partners?
  • When will a merger or acquisition truly benefit a firm, and when will it instead be a costly distraction for management?

Using insights gained from the courses, you will confidently answer these questions and consider the issues facing some of the smartest leaders from companies around the globe.

Consisting of six two-week courses, this online business certificate program covers industry and competitive analysis, firm positioning options and tradeoffs within markets, effective internal organization and structuring, game theory for business decisions, and tactical pricing and product-line schemes. Each course features videos with Cornell University faculty author Justin Johnson, Ph.D as well as other industry business experts to enhance your learning experience.

The courses within the certificate introduce you to a way of thinking about the world that clarifies the complex strategic relationships and power structures of industry. They present a vast number of detailed real-world examples involving firms and business strategy that will help you see the world differently. And they provide practical, skill-building exercises designed to help you be more successful in developing business strategies.


The courses in this certificate will equip you to:

  1. Use structural analysis to discover why some industries are more profitable than others; evaluate how an industry will respond to changes in the market environment
  2. Identify threats to profits and potential remedies to those threats
  3. Evaluate a firm’s positioning strategy and use strategic consistency to strengthen a firm’s position in the market
  4. Recognize the many risks of and alternatives to mergers and acquisitions
  5. Recognize the two classes of potential gains associated with a merger
  6. Use vertical relations management to improve efficiency and increase market power
  7. Critically evaluate a proposal to manage vertical relations
  8. Learn about Game Theory and how it applies to business
  9. Understand the basics of price discrimination and important cost issues


Who should enroll in this certificate?

  1. Senior Business Leaders
  2. Executives
  3. Directors
  4. Managers
  5. Entrepreneurs
Register Now to know more about this course

4/5
  • Course Duration
    8 months 3-5 hours per week
  • Next Batch Date
    2nd March 2020
$3,846 USD*

*Statutory taxes and levies not included. Taxes will be applied on checkout. Rates may vary based on management discretion. Refund policy is not applicable as this course is accredited by a partner institution.

Key Features
  • feature
    Developed by Ivy League Professors
  • feature
    Group Discussions
  • feature
    Scored Projects
  • feature
    Self-Assessment activities
Course Outline
Session 1: Competitive Advantage & Profitability
  • This course introduces you to the tools and frameworks used in market evaluation and assessment of the competition. As you explore MBA-level business concepts and practices, you’ll learn what makes a particular business profitable and how it achieves competitive advantage in a given market. You’ll dig into real-world case studies and gain a more nuanced understanding of business and organizational mechanics. Your grasp of the essentials will prepare you to think practically about developing a competitive, profit-driven business strategy.

Session 2: Strategic Positioning in Markets
  • How do you define the vertical market you’re in? How big is your potential reach? Who are the other players and what kind of threat do they represent? Is your business structured to be profitable?

    Central to your business strategy is identifying your strategic position. Strategic positioning is essentially how your firm “stacks up” to the competition and helps to define the scope and scale of your business. To survive and thrive you need accurate data-driven models for self-assessment and competition analysis.

    This online course will cover product or service differentiation and help you stake your claim in a particular market segment. You’ll delve into fascinating case studies from fashion icon Gucci to jewelry giant Zales and review several of the greatest do’s and don’ts in the history of strategic positioning.

Session 3: The Strategy of Mergers & Acquisitions
  • In this online course, you will see how mergers and acquisitions can shake up entire industries, such as the disastrous AOL/Time Warner merger or the Sirius/XM satellite radio takeover. You’ll also study how niche industry maneuvers can escalate into full-blown monopoly cases, such as the Whole Foods/Wild Oats debacle. You’ll learn why some businesses openly court corporate takeovers, while others resist M&A to the bitter end. Every business strategy should account for the eventual possibility of merging with another company or acquiring a competitor.

Session 4: Managing Supply Chain Threats & Opportunities
  • One way to grow and take market share away from the competition is through a merger or acquisition. Vertically integrating your supply chain (assuming control over previously outsourced processes, such as parts manufacturing) is another way to control costs, increase efficiency and ensure quality in order to grow business, but vertical integration is not suitable for every business.

    In this online course, you will learn about supply chain challenges and compare and contrast the “manufacture in-house versus buy from outside vendor” approaches. You’ll use MBA-level models for reviewing case studies. You’ll explore and critique real-world business maneuvers to identify pitfalls and drawbacks and make smarter choices in your own strategy formulation.

Session 5: The Application of Game Theory to Business Theory
  • The introduction of Game Theory to business is a natural, as it serves to answer the central question “what are my opponents thinking and what is their next move?” Chess masters know how to think a few moves ahead,and put themselves “in the shoes” of their rival.

    Known as “Allocentrism”, the Game Theory approach can give your business an advantage and allows you to find synergies, even with your competition, counterintuitive as it seems. Learn to get inside the motivations and strategies of your rivals, exploit their weaknesses and bring more value to your business proposition. Discover how to “change the game” and turn the odds in your favor.

Session 6: Strategic & Tactical Pricing
  • In this online course, you will review the fundamental elements of pricing, including cost issues and monopoly pricing. See how nuanced approaches to price discrimination such as discounts and linear tariffs can influence pricing decisions and positively influence the bottom line.

    Learn competitive techniques like targeted discounts, poaching, and the value of upgrades and trade-ins in pricing models. Understand how the role of product line choices and competitive product lines can keep other firms out of your market and positively influence your market share.

Course Outline
Session 1: Competitive Advantage & Profitability

This course introduces you to the tools and frameworks used in market evaluation and assessment of the competition. As you explore MBA-level business concepts and practices, you’ll learn what makes a particular business profitable and how it achieves competitive advantage in a given market. You’ll dig into real-world case studies and gain a more nuanced understanding of business and organizational mechanics. Your grasp of the essentials will prepare you to think practically about developing a competitive, profit-driven business strategy.

Session 2: Strategic Positioning in Markets

How do you define the vertical market you’re in? How big is your potential reach? Who are the other players and what kind of threat do they represent? Is your business structured to be profitable?

Central to your business strategy is identifying your strategic position. Strategic positioning is essentially how your firm “stacks up” to the competition and helps to define the scope and scale of your business. To survive and thrive you need accurate data-driven models for self-assessment and competition analysis.

This online course will cover product or service differentiation and help you stake your claim in a particular market segment. You’ll delve into fascinating case studies from fashion icon Gucci to jewelry giant Zales and review several of the greatest do’s and don’ts in the history of strategic positioning.

Session 3: The Strategy of Mergers & Acquisitions

In this online course, you will see how mergers and acquisitions can shake up entire industries, such as the disastrous AOL/Time Warner merger or the Sirius/XM satellite radio takeover. You’ll also study how niche industry maneuvers can escalate into full-blown monopoly cases, such as the Whole Foods/Wild Oats debacle. You’ll learn why some businesses openly court corporate takeovers, while others resist M&A to the bitter end. Every business strategy should account for the eventual possibility of merging with another company or acquiring a competitor.

Session 4: Managing Supply Chain Threats & Opportunities

One way to grow and take market share away from the competition is through a merger or acquisition. Vertically integrating your supply chain (assuming control over previously outsourced processes, such as parts manufacturing) is another way to control costs, increase efficiency and ensure quality in order to grow business, but vertical integration is not suitable for every business.

In this online course, you will learn about supply chain challenges and compare and contrast the “manufacture in-house versus buy from outside vendor” approaches. You’ll use MBA-level models for reviewing case studies. You’ll explore and critique real-world business maneuvers to identify pitfalls and drawbacks and make smarter choices in your own strategy formulation.

Session 5: The Application of Game Theory to Business Theory

The introduction of Game Theory to business is a natural, as it serves to answer the central question “what are my opponents thinking and what is their next move?” Chess masters know how to think a few moves ahead,and put themselves “in the shoes” of their rival.

Known as “Allocentrism”, the Game Theory approach can give your business an advantage and allows you to find synergies, even with your competition, counterintuitive as it seems. Learn to get inside the motivations and strategies of your rivals, exploit their weaknesses and bring more value to your business proposition. Discover how to “change the game” and turn the odds in your favor.

Session 6: Strategic & Tactical Pricing

In this online course, you will review the fundamental elements of pricing, including cost issues and monopoly pricing. See how nuanced approaches to price discrimination such as discounts and linear tariffs can influence pricing decisions and positively influence the bottom line.

Learn competitive techniques like targeted discounts, poaching, and the value of upgrades and trade-ins in pricing models. Understand how the role of product line choices and competitive product lines can keep other firms out of your market and positively influence your market share.

Accreditation Partner(s)
FAQs
1. Do I access the course through the regular page www.medvarsity.com?

On successful enrollment, your login credentials are provided through eCornell website, you will be using eCornell website www.ecornell.com to access the course and not Medvarsity Course Page.

2. Will Medvarsity be the point of contact for any queries during the course progress?

All communication post Course Activation will be from eCornell and not Medvarsity.
For any queries post activation of course, you can write to helpdesk@ecornell.com and they shall revert with appropriate guidance. eCornell Help Desk is staffed Monday through Friday, around the clock (Eastern Time zone).
Prior to Course activation, any queries can be directed to support@medvarsity.com. Bravo Team works Monday to Friday Timings : 9:00am to 6:00pm IST; 1 &3 Saturdays Timings – 9:00am to 1:00pm IST.

3. If in any case I'm unable to complete the course due to personal issues, will there be an extension?

There will be no extension of course after course expiry.

4. Can students from across the globe apply for these courses?

Medvarsity is authorized to enroll students from Bangladesh, Pakistan, Srilanka, Afghanistan, Saudi Arabia, UAE, Oman, Bahrain, Iraq, Kenya, Ghana, Nigeria, Tanzania, Myanmar and India.
Students from regions other than the above will need to visit www.ecornell.com inorder to enroll.

5. Are there any prerequisites for enrollment?

As these programs are professional development certificate programs, there are no prerequisites or formal admission processes required for enrollment.

6. Who can apply for this course?

Medical, nursing, and dental professionals involved in delivering clinical care, who hold or who aspire to administrative or managerial responsibilities can enroll in this course.

7. Do eCornell Certificate programs count towards accreditations?

Many of eCornell’s certificate programs count towards professional credits. eCornell has been approved for re-certifications for the following associations:
HRCI – HR Certification Institute (http://www.hrci.org/)
PMI – Project Management Institute (http://www.pmi.org/)

8. What is the mode of delivery/learning for these courses?

All courses in our certificate programs are taught 100% online through eCornell’s online learning management system.
Courses contain learning modules that feature interactive discussions, video / text lectures, quizzes, case studies, course projects, and a variety of online tools to ensure satisfactory understanding of subject matter.

9. Do the courses have a specific start date or can we enroll through the year?

eCornell courses normally start every two weeks. Please speak with one of our Admission Officers now for specific details.

10. Do you provide Installment facility to the aspiring students and how does it work?

Yes, you will be provided with 3 easy Installments and below is the pattern:
First Installment can be paid via CC Avenue, NEFT/RTGS, Cheque/DD at the time of enrollment. Your login credentials will be issued and First Two Modules of the course will be activated upon successful payment clearance.
Your next two Installments PDC’s should be couriered to the below Corporate Office Address:
Block B, II Floor,
Sanali Infopark, LV Prasad Marg,
Jubilee Hills, Park View Enclave,
Hyderabad, Telangana 500034
On successful clearance of Second Installment, your next two modules of the course will be activated.
Similarly on successful clearance of Third Installment, your last module of the course will be activated.

11. Will I get eCornell Certification?

The Business Excellence for Healthcare Professionals course is developed by the Dyson School of Cornell University. On successful completion of all 5 courses the final certificate is issued by Cornell University. All individual courses are certified by eCornell.

12. Will the Certificate be valid globally?

Yes, Cornell University is one of the Ivy League University and is recognized world-wide.

13. Do you support Placement post completion of course?

At this point of time we do not provide placement support to any of our graduates. From time to time, on request from recruiters and based on explicit permission from our students, we may share their contact details.

Next Batch Start Date 2nd March 2020

Course Duration

8 months 3-5 hours per week
Register Here!

Accreditation Partner(s)

Available Payment Options

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Loan