Social Media in HR: From Policy to Practice

4/5
  • Ivy League courses for Healthcare Professionals
  • Learn from Cornell University’s top minds
  • Globally diverse learning group
  • 1.5 month duration, 3 two-week courses, 8-12 hours per course
$1,350 USD*
Key Features
  • Developed by Ivy League Professors
  • Group Discussions
  • Scored Projects
  • Self-Assessment activities
Social Media in HR: From Policy to Practice
4/5
  • Ivy League courses for Healthcare Professionals
  • Learn from Cornell University’s top minds
  • Globally diverse learning group
  • 1.5 month duration, 3 two-week courses, 8-12 hours per course
  •  Course Duration
    3 months
  •  Next Batch Date
    1st June 2020
$1,350 USD*

*Statutory taxes and levies not included. Taxes will be applied on checkout. Rates may vary based on management discretion. Refund policy is not applicable as this course is accredited by a partner institution.

Course Description

The emergence of social media has erased the physical boundaries for collaboration and innovation. A professional certificate in social media in HR from Cornell University’s ILR School prepares you to get the most from today’s online technology. Learn policy best practices and tools to boost results from remote teams, bring your organization closer to top talent, and personalize your employer brand.

This program consists of three two-week courses that provide HR professionals with the skills they need to develop a smart, beneficial social media strategy for their organizations. Learn best practices in uses, opportunities and benefits as well as risks, and ways to develop and implement policies from experts with the ePolicy Institute, Ethics Resource Center, and SHRM. Then, learn approaches and tools for using social media to strengthen your employer brand, both in competing for top talent outside your organization and in engaging and retaining your existing employees. HR leaders from global organizations like Citi, IBM, Aetna, and Boeing provide strategies and practical guidance for using online tools to support and manage productive, high-performing remote teams.

The courses in this certificate will equip you to:

•   Make a persuasive case for an effective social media policy
•   Create a plan for developing and deploying a social media policy in your organization
•   Develop effective policy that protects your organization from the risks of social media while enabling employees to innovate more effective ways to accomplish work
•   Determine the value proposition for your organization’s brand
•   Develop a social media communication plan to attract talent to your organization
•   Design social media actions to select external and internal talent
•   Make the business case for using remote work in support of your organization’s strategy
•   Assess the current technology infrastructure and forecast future technology needs for a remote work program

Who should enroll in this certificate?

•   HR generalists, managers, business partners, communications managers
•   Professionals responsible for the effective use of social media in an organization

Eligibility: HR generalists, managers, business partners and communications managers

Register Now to know more about this course

*Statutory taxes and levies not included. Taxes will be applied on checkout. Rates may vary based on management discretion. Refund policy is not applicable as this course is accredited by a partner institution.

Key Features
  • feature
    Developed by Ivy League Professors
  • feature
    Group Discussions
  • feature
    Scored Projects
  • feature
    Self-Assessment activities
Course Outline
Module 1: Designing and Implementing Effective Social Media Policy
  • Drive internal social media strategy by creating policies that promote quality social media practices in your organization.

    Course Description

    Driving internal social media strategy is a great way for HR to demonstrate value with executive leadership, and exert influence in the company across multiple functions such as marketing, sales, and communications. According to the SHRM 2012 Social Media Survey, 40% of organizations have a formal social media policy, and out of that 44% rely on HR to drive and enforce that policy.
    This course explores current and anticipated trends in social media. With the help of several examples and expert advice, you will create a series of “frameworks” to assist you in thinking through the best approach towards developing solid and well thought-through social media policies.

Module 2: Finding and Managing Talent Through Social Media
  • Explore and leverage current trends in using social media as a tool for attracting, selecting, and retaining key employees with employment brand.

    Course Description

    In this course, you will explore how to effectively attract and retain talent by creating a powerful employment brand that resonates with different parts of the workforce, and theory on effective selection of employees based on concepts of job and organizational fit. Through the business school approach of case studies you will apply the theories and uses of social media tools to your own organization. Explore how social media is shaping up to continue to be valuable to the HR professional, and apply this knowledge to your recruiting and retention activities today.

Module 3: Creating and Sustaining Remote-Work Programs
  • Remote work continues to proliferate as businesses embrace the benefits of a distributed workplace. Discover how HR professionals screen, train and work with management using social media and internet tools to leverage the virtual work environment to everyone’s advantage.

    Course Description

    This course is designed to expose you, the HR professional, to current practices and future trends in remote work and key “success factors” for remote work programs that you will be able to apply in your own organizations. Assess alignment of remote work with business goals, determine the best fit for your own organization and ensure measurable results. During the course, you will examine changes in leadership and technology to ensure a successful transition to virtual work environment.

Course Outline
Module 1: Designing and Implementing Effective Social Media Policy

Drive internal social media strategy by creating policies that promote quality social media practices in your organization.

Course Description

Driving internal social media strategy is a great way for HR to demonstrate value with executive leadership, and exert influence in the company across multiple functions such as marketing, sales, and communications. According to the SHRM 2012 Social Media Survey, 40% of organizations have a formal social media policy, and out of that 44% rely on HR to drive and enforce that policy.
This course explores current and anticipated trends in social media. With the help of several examples and expert advice, you will create a series of “frameworks” to assist you in thinking through the best approach towards developing solid and well thought-through social media policies.

Module 2: Finding and Managing Talent Through Social Media

Explore and leverage current trends in using social media as a tool for attracting, selecting, and retaining key employees with employment brand.

Course Description

In this course, you will explore how to effectively attract and retain talent by creating a powerful employment brand that resonates with different parts of the workforce, and theory on effective selection of employees based on concepts of job and organizational fit. Through the business school approach of case studies you will apply the theories and uses of social media tools to your own organization. Explore how social media is shaping up to continue to be valuable to the HR professional, and apply this knowledge to your recruiting and retention activities today.

Module 3: Creating and Sustaining Remote-Work Programs

Remote work continues to proliferate as businesses embrace the benefits of a distributed workplace. Discover how HR professionals screen, train and work with management using social media and internet tools to leverage the virtual work environment to everyone’s advantage.

Course Description

This course is designed to expose you, the HR professional, to current practices and future trends in remote work and key “success factors” for remote work programs that you will be able to apply in your own organizations. Assess alignment of remote work with business goals, determine the best fit for your own organization and ensure measurable results. During the course, you will examine changes in leadership and technology to ensure a successful transition to virtual work environment.

Accreditation Partner(s)
FAQs
1. Do I access the course through the regular page www.medvarsity.com?

On successful enrollment, your login credentials are provided through eCornell website, you will be using eCornell website www.ecornell.com to access the course and not Medvarsity Course Page.

2. Will Medvarsity be the point of contact for any queries during the course progress?

All communication post Course Activation will be from eCornell and not Medvarsity.
For any queries post activation of course, you can write to helpdesk@ecornell.com and they shall revert with appropriate guidance. eCornell Help Desk is staffed Monday through Friday, around the clock (Eastern Time zone).
Prior to Course activation, any queries can be directed to support@medvarsity.com. Bravo Team works Monday to Friday Timings : 9:00am to 6:00pm IST; 1 &3 Saturdays Timings – 9:00am to 1:00pm IST.

3. If in any case I'm unable to complete the course due to personal issues, will there be an extension?

There will be no extension of course after course expiry.

4. Can students from across the globe apply for these courses?

Medvarsity is authorized to enroll students from Bangladesh, Pakistan, Srilanka, Afghanistan, Saudi Arabia, UAE, Oman, Bahrain, Iraq, Kenya, Ghana, Nigeria, Tanzania, Myanmar and India.
Students from regions other than the above will need to visit www.ecornell.com inorder to enroll.

5. Are there any prerequisites for enrollment?

As these programs are professional development certificate programs, there are no prerequisites or formal admission processes required for enrollment.

6. Who can apply for this course?

Medical, nursing, and dental professionals involved in delivering clinical care, who hold or who aspire to administrative or managerial responsibilities can enroll in this course.

7. Do eCornell Certificate programs count towards accreditations?

Many of eCornell’s certificate programs count towards professional credits. eCornell has been approved for re-certifications for the following associations:
HRCI – HR Certification Institute (http://www.hrci.org/)
PMI – Project Management Institute (http://www.pmi.org/)

8. What is the mode of delivery/learning for these courses?

All courses in our certificate programs are taught 100% online through eCornell’s online learning management system.
Courses contain learning modules that feature interactive discussions, video / text lectures, quizzes, case studies, course projects, and a variety of online tools to ensure satisfactory understanding of subject matter.

9. Do the courses have a specific start date or can we enroll through the year?

eCornell courses normally start every two weeks. Please speak with one of our Admission Officers now for specific details.

10. Do you provide Installment facility to the aspiring students and how does it work?

Yes, you will be provided with 3 easy Installments and below is the pattern:
First Installment can be paid via CC Avenue, NEFT/RTGS, Cheque/DD at the time of enrollment. Your login credentials will be issued and First Two Modules of the course will be activated upon successful payment clearance.
Your next two Installments PDC’s should be couriered to the below Corporate Office Address:
Block B, II Floor,
Sanali Infopark, LV Prasad Marg,
Jubilee Hills, Park View Enclave,
Hyderabad, Telangana 500034
On successful clearance of Second Installment, your next two modules of the course will be activated.
Similarly on successful clearance of Third Installment, your last module of the course will be activated.

11. Will I get eCornell Certification?

The Business Excellence for Healthcare Professionals course is developed by the Dyson School of Cornell University. On successful completion of all 5 courses the final certificate is issued by Cornell University. All individual courses are certified by eCornell.

12. Will the Certificate be valid globally?

Yes, Cornell University is one of the Ivy League University and is recognized world-wide.

13. Do you support Placement post completion of course?

At this point of time we do not provide placement support to any of our graduates. From time to time, on request from recruiters and based on explicit permission from our students, we may share their contact details.

Next Batch Start Date 1st June 2020

Course Duration

3 months
Register Here!

Accreditation Partner(s)

Available Payment Options

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Loan