Rhonda Hadi

Rhonda Hadi is an Associate Professor of Marketing at Saïd Business School, University of Oxford, and a Research Fellow at Green Templeton College. She is a prominent expert in consumer behavior, focusing on the psychological and sensory aspects of marketing. Her pioneering research explores how technology and sensory inputs, such as touch and sound, influence consumer experiences and brand perceptions. Her work is frequently published in top-tier journals like the Journal of Marketing Research and the Journal of Consumer Research, and she has received numerous awards for her contributions to the field of sensory branding.